ICELAND

By assigning new roles to mass-produced disposable objects such as packaging materials, price tags, signage, and display supports, Hildigunnur Birgisdóttir influences our perception of their value. As these objects are experimented beyond their original function, they highlight the consumer culture they come from. The artist’s critical approach, expressed in a joyful and captivating way, addresses global production systems, manufacturers, commercial enterprises, distribution companies, and even includes a warning regarding new internet purchasing methods.