In recent years, culture has been a key driver of economic and social development, employment, reputation, urban regeneration, territorial attractiveness (Federculture, 2018, XIV Annual Report, Gangemi Editore, Rome). Two years after the onset of the pandemic, art, culture and beauty are confirmed as resources capable of generating a significant impact not only in the context of close belonging, but also in the development of the competitiveness of the production system.
The meeting of the CV Forum 2022 is part of this debate, providing three thematic sessions that aim to reread in a critical sense as many perspectives characterizing the mixture between the world of culture and the world of management and business.
The first panel will be dedicated to the presentation of virtuous, sustainable and replicable models in the field of cultural heritage and museum management; the second explores the theme of corporate museums as a manifestation of corporate culture which is increasingly considered a powerful driver of competitiveness; the third and last panel focuses on the contamination between the world of business and that of contemporary art that is moving towards new terrains and experimentation with results that go beyond the classic patronage and elevate creativity to a paradigm of change and strategic innovation, both in processes as much as in languages.
