Presented as part of the celebrations marking the 140th anniversary of the Italian Patent and Trademark Office, the exhibition brings together one hundred Italian companies with the aim of highlighting the industrial, design, and material heritage of Made in Italy. Featuring historic logos, symbols of Italian design excellence, memorable slogans and commercials, advertising images, and products that tell the story of widespread beauty, the companies will share their archives and secrets, offering the public a completely new perspective. The exhibition is curated by Professors Carlo Martino and Francesco Zurlo and is promoted by the Ministry of Made in Italy in collaboration with Unioncamere.
