Presented as part of the celebrations for the 140th anniversary of the Italian Patent and Trademark Office, the exhibition brings together one hundred Italian companies with the aim of highlighting the industrial, design, and material heritage of Made in Italy. Through historic logos, symbols of Italian design excellence, memorable slogans, advertising images, and products showcasing widespread beauty, companies will share their archives and secrets, offering the public a completely unprecedented perspective. The exhibition is curated by Professors Carlo Martino and Francesco Zurlo and promoted by the Ministry of Made in Italy in collaboration with Unioncamere.
