For over six decades, José Ruiz has built a visual chronicle of Puerto Rico through a deliberately non-academic naïf aesthetic: carnivals, town squares, card games, and communal gatherings become repositories of collective memory. The title recalls a 19th-century colonial formula that promoted festivities, alcohol, and gambling as tools of social control. In Ruiz’s work, this logic is overturned: celebration becomes a form of counter-memory, a space of resistance and cultural reclamation. In Venice, Puerto Rican popular music resounds among the canvases, from bomba to contemporary perreo.