A pioneer of conceptual art, John Baldessari (1931-2020) relentlessly challenged how we understand both works of art and the words and images that inform our everyday lives. For over seven decades, he produced paintings, sculptures, drawings, photographic series, publications, and videos that drew on everyday life and visual culture, transforming found images and inventing his own to generate thought-provoking, often humorous works. The exhibition focuses on a crucial aspect and period of Baldessari’s practice, highlighting how his conceptual approach to photography opened up new avenues for contemporary art.