Swatch has been supporting artists for years with the creation of the Swatch Art Peace Hotel in Shanghai and with the consolidated partnership, six consecutive editions, with Biennale Arte. Operations not of pure sponsorship but of “exchange”, entering the projects themselves and creating artistic contents capable of returning a very personal and colorful point of view on visual languages ​​and contemporary creativity, which in turn create content on the product. With Carlo Giordanetti we talked about art, business, artists, the Biennale, Venice.