The project aims to redefine collective intelligence in construction by enhancing Morocco’s ancient tradition of earth architecture as a response to contemporary ecological and social challenges. Sensory installations, digital holograms, and textile artworks offer an immersive experience, narrating the transmission of knowledge as a cornerstone of the dialogue between tradition and innovation. The suggested path is one of knowledge hybridization, born from the encounter between local artisans, architects, and engineers rooted in the territory.